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How To Make a Fantastic Income
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Louis Allport: For example, the Instant Video Empire project - I made a big investment in the project, the first few months, the first six months, it made zero income and then it started making more income and then after eight months, ten months then it really suddenly exploded. But if I hadn't stuck with it and done all the hard work during those eight months where I didn't see a return then I would never have had a very successful project.

That's very important. A lot of people have said that, and it may sound a little bit trite but persistence, sticking with something and motivation and focus and so on, but that is very important.

I highly recommend publishing as a business, but also importantly the point of these CDs is so that you can really find what you like; you may or you may not chose to do Internet publishing.

For example, in interviews, in packages you will receive over the coming months, you may or may not chose to start an eBay business, you may or may not chose to, for example, get into property, or get into investments. That's your choice to make.

But once you do get started it is suggested that you stick with it and get past the apprenticeship period, so to speak, and really start mastering it. So it is worth spending the time until you do get to the point when you do become, so to speak, an overnight success, and laying down the groundwork for all that.

Just very quickly: how to create cash within 90 days, how to create seven figures annually.

I created cash within 90 days but I had to spend the time part-time beforehand building up the skills - copywriting, understanding traffic creation and so on. So it definitely is possible to go full-time within 90 days but you need to understand the process and have the skills, or again you can outsource. Even if you don't want to write copy, create your own sales copy you can hire people quite inexpensively. Some copywriters quote 20,000 dollars for a piece of copy but they are world-class copywriters. You don't necessarily need that. You can find people even for 500 dollars who would create perfectly good copy. So that is another way to go, by outsourcing.

But the most important thing really is the offer. The offer has got to be incredibly strong and it helps if it is something people want, obviously, but unique in the marketplace as well, or perceived as unique. And then make a very strong offer and then you just need to create the product and create the sales copy and then get traffic sent to it. And do go through the interview as many times as you like to understand all the concepts, how it all fits together, go through this video as many times as you like, and go through all the bonus videos and all the other bonuses, and also all the videos you get on the CDs to come, the interviews, go through all those as well - and it will all fit together more and more.

And you have got to do it. You can only get good at something by doing it. You've got to move from the theoretical to the practical, you've got to get your own experience, as quickly as possible. That's very important. You never get good at anything just by reading or watching videos, so that is very important to do.

Okay, to get to seven figures annually, I would say we have already touched upon this but Jeremy's model - the more sites, the more traffic, the bigger your email list, the more products you have - then it just grows like that. It's just incremental and it just builds upon itself.

I've talked an awful lot and I'm aware that Dom is not going to be around for that much longer so let me just pause the video and see if he has any questions and then we will quickly cover any questions and wrap up this video.

We've organized Dom's questions and it really comes down to two questions and I think these are very good, and will speak to what a lot of people are thinking, so please go ahead with your questions.

DA - Okay, I was just going to say I thought that a lot of what you said was very interesting so thank you for that.

First question is the whole concept of niche versus mainstream. What are the pros and cons in terms of the approach that you take and what are the issues of perhaps being seen as a specialist in a very niche, but maybe quite lucrative, sub-market and what are the issues of being seen as maybe more of a generalist in maybe a wider market which is likely to appeal to a wider audience, but you can sell at a lower cost, but it maybe means that because its got a wider potential base of customers its maybe more predictable income, or more likely to be more stable perhaps, than something that is niche.

LA - Okay, first thing I would say is you can go for both. Like, for example, let's say you have a company name, most people don't care about your company name to be honest, and what people bear in mind is your site and also maybe you if you are putting yourself front and center, but also potentially, a lot of people have done this, used pennames. There are not necessarily people with that name in the company.

For example, newbieclub.com - I am going back to this because I am quite familiar with it. Joe Robson puts himself front and center, which is good. His company, Roglan International, nobody would know about that, no one would really care.

I know he is in a number of different markets. He is in a number of different markets as himself. He is a copywriter by trade. He has also got a site called AdCopywriting.com, and again he puts himself front and center but it's a completely different market. And really there is very little overlap, if any at all. And people who visit one site are quite unlike to visit the other and vice versa.

So there is no real issue there, you know you can go after multiple markets in that way, but importantly if you are putting yourself front and center you have obviously got to be credible. And he is credible because he has got a background as a copywriter and he is credible here [The Newbie Club], because he basically says he is not a computer expert, but he found someone who is to create tutorials and he understands your pain because...again that's where affinity comes in.

It is important because you can then talk to the market as if you are part of them, or if you are part of them. Joe Robson considers himself part of The Newbie Club market because he is not really comfortable with computers, so he has tutorials like this created for himself, as well as his customers. So that is important.

Just another quick example, this is a huge publishing company, information publishing company, maybe 200 million dollars a year in sales. Agora [Agora-inc.com]. Again, why would you really care about their name, you wouldn't? What you generally care about as a customer is their site, their products and maybe over time you get to know who is speaking to you if it is written to you in the first person. But they own a lot of sites in a huge amount of different markets. I haven't browsed the site here so I don't know how much they talk about it.

Okay, I have just brought up a couple of quick examples. I believe, I'm 99% sure unless they have been sold or something, let me just double check. I believe these [American Writers & Artists Inc., Awaionline.com] are part of the same company, or at least one is a subsidiary of the other.

Daily Reckoning.com or co.uk is a very, very popular site, a daily email about the economy. Even during the good times their emails are constant doom and gloom because they are trying to scare you into buying their products that is the whole business model. It is very popular and that is one thing they do, the person presenting it is, I think, part of their company, Bill Bonner. So that is Daily Reckoning.

If you are a Daily Reckoning customer it is unlikely that you will be aware of their other brands or companies which is here, American Writers and Artists Inc [AWAI]. Here they sell, for example, a six-figure copywriting course and so on. So it's the same company, or I'm 99% sure of this, it is a subsidiary of the same company but it is a completely different market, and here they are selling a course on how to be a freelance copywriter. I think it is presented from someone else in the company, I think it presented by someone called Michael Marsterson generally because I have received letters in the post like this in the past.

And again for general offers no one is really going to care about your company name so you can present it as yourself or just present it using a penname, or someone else in your company. But again, it's just that people are going to remember the site, the product name, they may remember who is presenting the offer but maybe not.

So it's really not an issue at all, as a company you can go after as many markets as you want and then you just chose how you present it. Often if you are going after different markets - maybe niche markets, maybe general markets - there is going to be very little overlap.

But then the decision regarding niche or general - you can do both. Where do you get started niche or general? I would lean towards niche first to get your feet wet, toes wet, how does the expression go? Just because you can charge more but you are going to have less sales, so less customer support, slightly less work. General offers, I would say you are going to get lower price more customer support, so maybe move to that when your business is a bit more mature would be my opinion.

So if you are not familiar with the process I would get into the process quite cautiously maybe in a niche market and take it from there to get the experience. You can go after general markets if you want. For example, general offers are make money taking surveys, weight loss, fitness stuff like that - very popular but also very, very competitive. You know, it is up to you but that would be my suggestions.

Does that answer the question?

DA - It does, yes, thanks for that Louis.

Next question is more - with talked about this quite a lot of the last couple of hours - there seems to be quite a few processes and steps involved with dipping your toe in the water and getting started with online publishing.

So my question is do things like affiliate marketing, writing articles, researching your marketplace - should all those things happen in a certain order, or do they pretty much happen concurrently, all at the same time? Is there one way of approaching the whole process that is more likely to work than perhaps another approach?

LA - It's difficult - this isn't maybe a very nice answer and it does take a bit of getting used to when you run your own business but nothing is guaranteed. So, often you do just have to have a go and see what happens. I guess it comes down to prioritizing, the more you do it the more experience you get and the more you get to know how to do things.

For example, creating a new product. First of all, I would get very clear in my mind exactly what the product is and why I am putting it together. I need to understand the market, I need to understand who I will be selling it to in the future, and it's longevity in the market. And then where it fits in the market, how I can compete in the market and so on, and then when I am clear on that maybe create a product outline and start creating the product.

Everyone works differently so it's a little bit difficult. For example, I have found it beneficial to write the sales copy before the product, because it forces you to think exactly how you are going to sell to the customer. Why that is important is because to overcome the resistance to buying you have to present incredible value. For example if they are paying 30 dollars you want to give them 100 dollars worth of value, because basically you are selling them information and information is intangible in a way. So you have got to really put across an awful lot of value, so that's where it comes down to over-delivering.

When I write the sales copy it becomes clearer and clearer to me and then I create a stronger and stronger and stronger offer, and then the whole product becomes clearer to me as I do that. But I don't always do that. Sometimes it's clear to me what the offer is and then I create the product and then write the sales copy and maybe if I think of something else I add it to the product and the sales copy, but that is pretty much it. But of course as I am going through the process I am thinking about how I am going to promote it. But really nothing is guaranteed; I guess you have to prioritize.

For example going back six years or so, I put together my membership site, which was 29.95 [dollars] a month, and at the time it was a one-dollar trial for 10 days then 29.95 [dollars] a month. I knew I was going to pretty much going to promote through affiliate partners, I didn't know them personally so I couldn't approach them before I launched. So I put the site and everything together, wrote the sales copy then approached some people and obviously some people don't get back to you because they are very busy. But out of the number of people I contacted three decided to promote the site and brought in hundreds of new trial customers. And of those hundreds a good amount stayed on to be full members.

Does that answer the question or not really, have I gone slightly off topic?

DA - No, I think it does. I think it goes to show that there isn't one route to success. There isn't just one route to success there are a number of different routes and it is through trial and error that you find out what works for you. Perhaps, as you mentioned, having a clear idea of what the product is actually going to be will not only make it easier to create the product in the first place, it will be easier for you to market the product, for you to be able to start talking to affiliates even prior to the actual product being ready, just saying, 'this is what we are planning at the moment, what do you think?' and getting a buzz and getting people interested.

LA - Part of the product planning process which I didn't mention, which I guess that maybe after a while you do it semi-subconsciously, so to speak, even as I am creating products or thinking about products I'm kind of researching the market at the same time. So I am seeing what is selling what isn't selling, what's my competition, how are people marketing their offers, and so on. I know it's not the best answer in the world but basically you have to do it, you have to get experience, but once you get the hang of it you find your own way to work.

I remember years ago, I was clueless basically. I didn't know what I was doing. But I stuck at it. You stick at it and you stick at it and it starts to click and it starts to click and at a certain point you don't really think about it anymore. It's like anything really, it does take a commitment and a persistence; but I would say - I know this sounds a little bit trite - but the benefits of the Internet lifestyle and all that, there are genuine benefits.

Once you put the commitment in and once you have got to the point where you are good at what you are doing and you have got the hang of running a business and so on, you can start enjoying the benefits. Does that answer your question?

DA - That's always an incentive for everyone, so yes!

LA - The Internet lifestyle is a huge selling point in a lot of Internet marketing products. And it is achievable, often not as quickly as maybe people would want. You can't always leave your job after a month or something, especially if you are working by yourself and you have to figure things out for yourself. I was working by myself for most of the time so I had to figure things out myself.

The thing is as you get more experienced then you will find partnerships happen easier. Obviously a partnership happened with Jeremy because we don't need to train each other up, we each have our strengths and weaknesses. Jeremy is good with marketing, I'm good with product development and we kind of meshed together for this project. So it was a good team. We became equal partners rather than someone having to train someone up a lot more which is I guess more of an apprenticeship program in a way.

But if you wish, I've done this in the past, it can be quite expensive, you can spend money on consulting and for an hour or two, or however long you want, just pick someone's brains for however long you paid for and there are a lot of very experienced marketers who offer consulting.

I'm aware you haven't got much more time, does that pretty much cover everything, does that pretty much wrap it up, do you feel?

DA - Yes I think so. It's been very interesting for me to listen in and I have found it useful and I hope others do too.

LA - I think that pretty much covers it. But do go to all the bonus videos on the CD, do go through all the PDF bonuses, and go through the interview as many times as you wish. And again, with these CDs that you will get in the months that follow you are going to get a 'behind the scenes' look at a number of different businesses, many different businesses even. So find one that resonates for you, so to speak, and I do suggest sticking at it and mastering it.

I guess it comes down to [this] - if people are making money doing something there is the potential for you to make money as well. You can start heading towards the level they are at, and again maybe take the time, have the commitment to get to the point when you are suddenly an overnight success.

I hope this video has been beneficial. I know I have talked quickly because I have wanted to cover a lot in this time, so do feel free to pause the video at any time if you want to copy something down or listen to it as many times as you wish. Again, there will be bonus videos on this CD and many bonus videos on the CDs to follow, you will get a lot more interviews in the months to follow.

I hope you enjoy this product and do please go through it fully. If it is of interest to you and if Information Publishing does feel like a good business to you I do recommend the commitment, and I personally recommend the business because I have been doing this for years now and I kind of felt years ago it was the business for me for a number of reasons including - maybe one of the stronger reasons being - the Internet lifestyle that is possible.

So, I enjoy the business, I enjoy putting together products, I don't enjoy every aspect of the business I must admit but that's just how it goes you have got to do the jobs you enjoy with the ones you don't. So I do recommend this business but obviously if it's for you I do recommend sticking with it if you don't feel it is for you will find out about many more businesses in the months to come.

So I think that wraps it up, so thank you very much for viewing this video.

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