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How To Make a Fantastic Income
With Information Publishing

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Louis Allport: Internet Wealth, Secrets To Internet Wealth... This [SaleHoo Wholesale Sources] has been a consistently popular product and consistently popular topic. Basically, it's pre-screened, wholesale and drop-ship - or maybe just wholesale - suppliers of products for people who want to sell online or maybe, more specifically, people who want to sell on eBay. Oh, there we go, dropshippers as well - dropshippers is where you pay the merchant, the person who makes the product 50%, and they ship it directly to your customer. This seems to be a consistently popular topic but would require quite a bit of research.

What is important is that you understand the market. If you are interested in getting into a market do dive into it - create a throwaway email account with Gmail or Yahoo, and sign-up to everything. Sign-up to all the email lists maybe even buy some of the products and just become really familiar with it and see how you can improve upon that.

Just to quickly talk you through another example. You'll find that the more research you do the more surprising niches there are out there. I spend most of the time at the minute in one market and you can get a bit blinkered, so I think it is important, to look out and see what else is going on.

This site [NewbieClub.com] belongs to Joe Robson who I have known for a few years and he told me about how the site does, the kind of figures it does. All the products here are very inexpensive, I think the most expensive one is $40, but it makes tens of thousands of dollars a month.

Obviously the downside is a lot of customer support because if you are selling a lot of low-priced products you are going to have more customer support than if you are selling less high-priced products - because you are dealing with more customers. He also has a considerable email list from which he makes good money. For example his consistently most popular product, I believe, is 'First Website Builder'. Let's just see how expensive - or inexpensive - it is. Yes, just under $40.

I brought up this example because I am familiar with the site and I am familiar with the person who runs it, but you may not have thought of a niche like this.

This site [newbieclub.com] is really aimed at people who are - not businesses - but home users. People who are uncomfortable using their computer or want to just be more productive and comfortable using their computer. That seems to be quite a large market, but again I would say that is quite a general market. It is unlikely you will get $100 or more from someone like that, unless they are an existing customer.

And that is what is important about the back-end; the longer they are a customer, the more they purchase from you, the more likely they are to purchase a high price product from you. Because each time they buy from you, and have a good experience buying from you, and like the products, it makes them trust you more, like your products more, so it just makes the next sale, even if the price is higher, that little bit easier.

Very quickly just looking through ClickBank a little bit more: "Truth About Six Pack Abs", "No Nonsense Muscle Building", "Bet On Sport"... I will do a search, see if I can find what I am looking for. Okay, "World of Warcraft".

World of Warcraft is a very popular online role playing game, I think there are millions of people who play it around the world. It is a big market that you may not even be aware of. It's one of these big 'subcultures', which it's possible to be completely oblivious to just because you don't play the game. I don't play the game and don't really understand the market at all, but for example, here, "World of Warcraft Gold Secrets" [www.gold-secrets.com], I don't know what the product is about, but it is popular, it is selling a lot of copies, which is interesting.

So you can make money from all sorts of weird niches if you do your research. I'm trying to read the copy but I don't understand it at all, I just don't know the game. And that is an important thing. Once you know a market you can talk to them in their language... That is important, because subcultures, or niche markets, all have their own language, their own terminology and they respond to that.

While looking through ClickBank, something interesting is - very broad rule of thumb - the higher the gravity number, as it's called, the more copies it is selling basically. A very broad rule of thumb. So, 138 is good, anything over 100 is good, anything over 50 is pretty good. So that is something else to pay attention to.

I have kind of covered choosing product subjects, which is really: find out what is selling and just create your own improved version of it.

For example, television channels are renown for ripping each other off. A lot of TV programs are derivative. There is Law and Order, CSI, there is NCIS - they are all rather similar, they all involve an idea which is crime-solving but just slightly different and it is the same sort of thing with product creation. You find out what people want and present it to them in a slightly different way, in a slightly improved way. What is important is if you create the product yourself, put your personality across in the product, rather than just making it a dry corporate product.

Just going back to The Newbie Club example, it is all very personable. Even before they become a customer it is all very personal, it is as if Joe is talking to you directly, it is very conversational in tone. And that is important as well in information publishing, because then they [customers] enjoy hearing from you, rather than just the information itself. Customers like hearing from you as a product creator. That is important as well - don't make your products dry and corporate and stuffy. Put your personality across.

Obviously if you are selling products for the corporate market then make it appropriate for that market, but I am using the example of selling either to consumers, or maybe home businesses, or small businesses.

If you are, for example, selling how to grow your accounting practice to accounting firms, then maybe the language might be a little bit dryer, but still putting across a personality is good because corporate speak is boring and people won't read boring things unless they have to. That is quite a large subject and is difficult to cover in any justifiable amount here but, basically, you want to write to one person, and you want to write in a conversational tone, and you want to write in a language (terminology and tone) and way your customers respond to.

For example some biz opp [business opportunity] language or network marketing is exclamation point, exclamation point, "You'll be a millionaire next week!!". Maybe some people respond to that, but it just completely turns me off, and that is never going to get me as a customer. Be careful of that.

What I am trying to say is write in a conversational tone and write in an interesting way, but write in the correct tone of voice for your market. And put across your product, your product content in the right tone of voice, in the right way for your market.

What's next on the list? I have said how to create a product: text, audio, visual, physical. That's too big a topic here really. Like what I am doing now for example, using GoToMeeting - GoToMeeting.com - or I have already touched on TechSmith.com?

There is GoToMeeting.com, there is also GoToWebinar.com; you can just set up a meeting as I have done here. I have set up a meeting between me and my brother and I am talking to him.

It is important when doing such videos to keep someone in mind, because sometimes it is easier when creating a video by yourself to forget you are meant to be talking to someone and that is important. So, maybe if it helps you, get someone to sit next to you and record a video that way, for example.

So, GoToMeeting.com, TechSmith.com - Camtasia Studio, works very well, I have used it for years and it has been a very important part of my business.

What I am going to do... over the last few years I have developed a huge video library and I am going to put a number of these videos on this CD as well, and also the CDs that follow, in the months that follow. In the interviews and packages you will receive in the months that follow, you will get more and more videos until over time - over the months that follow - you will have access to my entire video library on these CDs.

You can tell what I have been doing for the last five years, basically recording videos! I have lost track, but it is hundreds of videos, hundreds of hours at least, it takes up hundreds of Gigabytes on my hard drive. So I am going to start making it available on these CDs for you. So do look out for more and more. Look out for the bonus videos, the bonus videos on this CD and on the CDs to follow. That is going to cover of the product creation tactics, so to speak.

(These last two paragraphs are not accurate as they relate to a product we didn't publish, instead putting some of the product content here for free. My extensive video library content is instead being made available to Exponential Returns and Inner Circle customers.)

Jeremy has talked about articles... social networking he talked about but I am not really familiar with it. Let me talk you through one example - I'm not familiar with it because I don't do social networking - but Jeremy's new site MindmapToRiches.com. Interestingly, it's a whopping $4.95 a month, or if you talk about this site on Twitter - if you sign up at Twitter.com it's free, or if you already have an account use your user name and password - you get the product for free.

That benefits Jeremy because obviously more and more people start talking about the site on Twitter, gets it more and more traffic. I don't know how well it's worked, I haven't actually asked him how well this tactic has worked, but maybe something to pay attention to. I have seen a couple of other people do this as well but I don't really know how well it works and I'm not someone who uses Twitter - so not the person to ask about that - but maybe something to be aware of.

Okay, partners and affiliates - we have touched upon. Just something to mention quickly... it is difficult to get people's attention obviously to promote you. One of the best ways to get someone's attention is 1) be a good customer, 2) be a good affiliate of theirs, and one reason why Jeremy manages to get a lot of people to send him traffic is because he has sent them traffic. So a lot of it is tit for tat, a lot of this does work on favors and so on. So do take the time to build up these relationships, they might not happen overnight.

But that said, you can actually get affiliate managers, they are quite expensive actually. Yes, they are rather expensive and often they are only an option for established businesses. For example, you can get an affiliate manager for $10,000 a month, whose job is then to get a lot, a lot, a lot of people promoting your site. I don't know how effective they are but it may be something to look into if you really want to build your business up to a huge level.

Alternatively, if you do have a product on ClickBank, and if you send traffic to it, and it starts moving up the rankings, the gravity starts increasing and so on, other people are going to pay attention to it and are going to become affiliates of it, because ClickBank has a built in affiliate program, you don't need to pay your affiliates, ClickBank does it for you. It makes things a lot easier. So just read the ClickBank.com site if you want and you will find out how it works. But basically if you have a product, which starts moving up the rankings in ClickBank, other people are going to start promoting.

And also, for example, MarketingTips.com, a hugely successful site, I think it makes $10 million a year, something like that, it's quite a big business. Okay, so this company has tens of thousands of affiliates but what you will find is that they publicly advertise their affiliate program on their site, so a percentage of visitors are going to become affiliates.

However, like all these things - people generally say it's the 80:20 rule but it appears more to be the 95:5 rule - 95% of your affiliates sign up and then don't do anything, 5% are going to make you sales, and maybe 1% are going to make you serious sales. So, basically, it's the more affiliates you have... and the more you keep in touch with them - that's important.

Sign up to affiliate programs and see how regularly these sites keep in touch with you. So the more affiliates you have, the more you keep in touch with them, the more affiliates you'll have sending you sales - is the very broad rule of thumb.

What's next on the list? AdWords. Google AdWords is a huge subject, but just one point to bear in mind, the more you can spend to get each customer, the faster your business will grow.

For example, if you have a $30 product and you are willing to spend $30 to get that customer in advertising, you'll obviously grow faster than if you were willing to spend $15 to get that customer. Because you can spend more on advertising, you can advertise more prominently and so on. If you have a $100 product and if you can spend up to $100 to get the customer - and so on, you see where this is going.

However, every visitor can of course opt-in - can become an email opt-in because you can have one of these floating pop-ups, which we have just seen here. So even if you are not making any money on the front-end you are building your email list from potentially every visitor because they can become an email subscriber that way.

The more you focus on making money on the back-end the more you can pay on the front-end to affiliates and through advertising so you can grow your business faster.

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